How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism
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Jackie Etter-Krause Jackie Etter-Krause
Posted Oct 20, 2021 5 min read
How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism

New Climate Voices' partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.

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