Associated with
Michelle Urwin
Posted Jan 9, 2024
•
11 min read
Part 3: Retail Media Standardization–How Connected Data Drives Better Results
The third installment in our series on retail media standardization delves into the pivotal role of connected data in enhancing marketing outcomes. We explore the unique challenges and solutions for different types of advertisers and the indispensable role of connected data in providing a comprehensive view of advertising performance and in driving more informed, efficient investment decisions.
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