Sydney Lawson: Marketing Mastery and Nomadic Adventures
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Posted Oct 17, 2023 6 min read
Sydney Lawson: Marketing Mastery and Nomadic Adventures

In this episode of Direct with Corrina and Taylor, Sydney Lawson, a product marketing manager at Rally, shares her insights on the importance of data-driven marketing. She discusses how Athennian uses interactive demos to capture user data, identifying where users spend their time, where they lose interest, and what features they're most interested in. This data is then used to inform sales strategies and improve the user experience.