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I help marketers do great marketing. 1:1 conversations about strategy, challenges, opportunities, technology, and metrics are my favorite way to spend an afternoon.
As Principal ABM Strategy & CX at Terminus, I get to actually do that all day. Talk to people about how to do their marketing better. Maybe not all day. I also get to write content, speak, and host events for Terminus plus train our product, sales, and CX teams on the challenges marketers are facing and how we can all better help them.
With a proven track record as a revenue-boosting ABM powerhouse, I've propelled a passion for empowering individuals and organizations to excel farther than I could have imagined through the development of game-changing ABM Playbooks and pioneering the Revenue Flywheel framework.
What I’m saying is, it’s a pretty sweet gig.
When I'm not at the computer or on the podcast mic, I'm outside on my farm taking care of a whole mess of animals. Ask me about them next time we chat. (I've always got new cute pictures at the ready.)
Expertise: account-based marketing, content strategy, advertising (programmatic, search, and social), SEO, UX strategy, digital attribution, journey orchestration, marketing automation, sales enablement, and customer experience.