In this episode of Direct with Corrina and Taylor, hosts Corrina Owens and Taylor Young sit down with Alfredo Salkeld, Brand Director at Sinch and former marketing lead at Simple Texting, to demystify the world of product-led growth and share actionable insights on building a customer-centric onboarding experience. Alfredo, drawing upon his experience at Simple Texting, emphasizes the importance of prioritizing user education and streamlining the onboarding process to drive product adoption.