SEO doesn't have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalowski, Senior Marketing Advisor at Marketers in Demand, to break down the essentials of SEO-without the jargon. They tackle what actually moves the needle, from optimizing content for search engines to structuring pages for better rankings. Joe shares why businesses should focus on writing valuable content first and worry about keywords later.