Joe Michalowski

I help B2B SaaS companies develop content strategies and execute them to drive qualified pipeline and build brand awareness. Together, we create sustainable content engines fueled by versatile channels and a continuous effort to remix, reuse, and repurpose our best assets. At the heart of those engines is a belief that real-world subject matter expertise and experience is the key ingredient to great content. It's what sets the great B2B content marketing efforts apart from the ones loaded with blog posts written entirely from existing articles on Page 1 of relevant SERPs.

The content strategy I've led from Day 1 at Mosaic has led prospects, customers, and investors to say things like:

- "You guys really set the bar for content strategy and as we enter the next phase of growth we may take a few pages out of your playbook."
- "The finance guys at [our company] share your marketing content to their entire company as an example of what world-class looks like."
- "Your content game is ridiculously spot-on and I'd really love to get advice on how to continuously generate such relevant content."
- "Your podcast is incredible. Every time I'm thinking about my next big problem or topic, you guys release a podcast episode about it. How do you do that??"
- "Your content is clutch! Love the emphasis on teaching and providing value to the world."

I'm currently leading content at Mosaic, developing strategies and executing across SEO, webinars, podcasts, and social media to generate millions of dollars in pipeline per quarter.

Want to chat about anything content related? Send a message — always happy to talk shop.