In this episode of Content Head, host Joe Michalowski discusses the challenges content marketers face amid layoffs, hiring freezes, and budget cuts. Joe emphasizes the importance of building resilient content plans that can withstand scrutiny from executives looking for direct ROI. The conversation dives into the frustrations of implementing diverse content strategies-such as blogs, SEO, podcasts, and webinars-only to see unsatisfactory results, and how executives often misjudge the efficacy of these tactics when budgets are tight.