In this episode of "Content Head," host Joe Michalowski welcomes Jennifer Harris, Director of Marketing at MindStream Analytics, as the first guest. The discussion dives into the challenges and strategies of creating content for multiple verticals. Jennifer shares her approach of prioritizing evergreen content while also addressing immediate trends and needs from various industries. She emphasizes the importance of listening to customer feedback to develop relevant content and highlights the dual strategy of producing webinars, blog posts, and case studies that cater to both short-term demands and long-lasting knowledge resources.