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Posted Jun 14, 2023
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4 min read
Forrester B2B Summit 2023: Accelerating Growth through Customer-Obsessed Strategies and Emerging Technologies
Forrester's B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies. The three-day summit highlighted the importance of aligning with customers, leveraging emerging technologies like generative AI, and embracing revenue operations (RevOps) as a critical driver of go-to-market (GTM) success.
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