Lax Madapaty

I am an accomplished Marketing Executive, with 15 years of deep expertise in enterprise and SMB marketing from Microsoft, Google, and tech startups. I've been helping customers achieve revenue and operational outcomes through marketing SaaS platforms, enterprise infrastructure, and digital advertising solutions. I am recognized for delivering growth for small to large global businesses with entrepreneurial zeal and a focus on world-class execution, enabled by a deep understanding of the product-market fit, my core customers, and their needs.

I have experience in large, turnaround, and start-up environments, both domestic and international. I've managed teams of up to 5 and led cross-functional teams of up to 25 to create new market opportunities and expand on existing ones, and managed budgets of up to $10M. I've led speaking sessions at Microsoft Ignite, Google Partners Summit, Dreamforce, and Productronica and won multiple awards for customer-centric marketing excellence and team leadership.

I have an MBA from the Kellogg School of Management and an MS in Electrical Engineering.

My core competencies:
• Client-centric Product Marketing
• Partnerships and Partner Marketing
• Team leadership & operational excellence
• Growth via innovation
• Connecting the dots (ask me)