As marketers, we're tasked with difficult challenges every day. Our job has one primary purpose - to drive new business for the companies that put their trust in our skills. SMS marketing is growing, and we can expect even more to happen over the next several years.
If you want to be an effective marketer, then you have to constantly stay on top of the latest developments and advancements. You need to know what's happening across a wide variety of different marketing channels and technologies.