Rainbows, Unicorns, and the Lies an Attribution Vendor Tells
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Doug Bell Doug Bell
Posted Jan 22, 2025 6 min read
Rainbows, Unicorns, and the Lies an Attribution Vendor Tells

Recently, we've noticed some interesting claims floating around the marketing technology space about CaliberMind. While we typically focus on innovation rather than comparison, sometimes it's important to set the record straight. Not for our sake, but for marketers who deserve to make decisions based on facts rather than fiction. Let's dive into some of these claims (with a handy BS meter) and examine why they don't just miss the mark-they fundamentally misunderstand what enterprise-grade marketing attribution can do for marketing teams.

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