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Posted May 12, 2022
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4 min read
How Modern Day Marketers Collaborate On Events | The Juice
This article discusses how modern-day marketers collaborate on events to maximize ROI. You will learn:
- The importance of cross-functional collaboration between sales and marketing teams when planning events
- How to define the event strategy, including setting goals and selecting the right format and venue
- Strategies for measuring event success, including tracking engagement and lead generation metrics
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