Have you ever watched a commercial or read a blog post that resonated with you, that told a story so compelling it made you feel connected to a brand on a personal level? That's the power of storytelling in marketing. For retail brands, crafting compelling narratives is more than just a strategy. It's a way to build strong emotional connections with consumers.

Today's episode of Social Pulse Podcast: Retail Edition, hosted by Agorapulse's chief storyteller, Mike Allton, is all about storytelling and retail content marketing. We're going to explore how to move beyond simply promoting products to creating stories that captivate and engage your audience.