On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.

Tune in to hear:

The unexpected challenges and lessons of building a marketing ops agency from the ground up.
How to navigate the complexities of Martech consolidation and budget cuts.
The development and application of a new framework to articulate the value of marketing and revenue operations.
Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
Real-world examples of how marketing ops teams can secure budget and drive impact.