Listen to this episode from PPC Town Hall on Spotify. Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg Third-party cookies are going away, most likely in 2024 if Google doesn't push it back once again.  But it will happen and first-party data will be the way forward. Aside from that reason, collecting first-party data also ensures that you're  - complying with privacy regulations - collecting a more accurate form of data and  - prioritizing data-driven marketing But how can you go about collecting first–party data? And more importantly, how to use it in your campaigns? In this episode, you'll hear about all of that from Kerri Amodio and Navah Hopkins. Tune in to learn: - How to get clean first-party data? - How to apply first-party data insights to your campaigns? - Data collection tips for B2B & Ecommerce Our panelists: - Kerri Amodio, Closed Loop - Navah Hopkins, Optmyzr ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #firstpartydata #sem #optmyzr #adtech #digitalmarketing