A Facebook Page is essentially like your typical Facebook profile, but for businesses! Your customers or fans can like your page and will receive your updates in their news feed. Organizations use Facebook Pages to post images and videos, (see: How to Download Facebook Videos Without Downloading Software) share recent content, announce new features, and engage with customers.

The primary difference is that your business page will measure engagements, likes, and more, so that you can analyze your page's effectiveness. Facebook Analytics is a powerful tool to use when you're looking to find out how well your Facebook content is resonating with your audience.

Your social media profiles should be an extension of your brand. If you're going to create a Facebook Page, it's critical that you have the bandwidth to keep up with it. Your customers very well may use your Facebook Page to contact you. In fact, you should expect it, and make sure you have somebody prepared to field any questions or comments that come through.

A lot of businesses opt to start with Facebook when implementing a social media marketing strategy. It's cost-effective (building a page is free) and rather intuitive. In fact, if you have your own Facebook profile, you'll notice quickly that your brand's page feels reminiscent of the Facebook you know and love.

Want to hear from real life users before taking the time to create a Facebook business page? Read these Facebook for Business reviews for more information.

Are you ready to start building your business Facebook Page? This quick guide will give you the step-by-step instructions you need to get your profile up and running!