In the final post of our retail media standardization series, the focus shifts to the pivotal role of retailers in the equation. To realize the full potential of retail media standardization, retailers must provide high-quality, error-free data with clear definitions and standards, consistent timing, and accessible formats. These standards are indispensable for empowering advertisers and third-party partners like Skai to make data-driven decisions, fostering growth and innovation in the dynamic world of retail media..