As retailers, we know that segmenting audiences works. We group similar items together in our stores alongside other items that would be of interest to the same shoppers. For some reason, when it comes to social media all too often, we think too broadly about our planned activities and strategies. We assume that everyone on social media at that very moment is a potential customer. Why is audience identification and targeting so important on social media? And how can we get started as social media and community managers? That's exactly what Chiara Gianelli is going to talk to us about