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How to Identify and Target Retail Audiences on Social Media
Aug 16, 2024
Podcast Episode

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How to Identify and Target Retail Audiences on Social Media
Aug 16, 2024
Podcast Episode
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Hi, I’m Chiara 👋, a content creator, food photographer & stylist, and social media marketer.

In 2017, I launched A Matter of Nourishment with a clear goal: to help people improve their relationship with food. Initially, I focused on educating people with recipes, photos, and useful tips. However, this quickly expanded as I discovered something missing in the food, beverage, and wellness market. Brands were struggling to stand out and compete. Pretty yet soulless visuals weren’t cutting it — they needed to serve a strategic purpose and tell a story. And that’s where I come in.

Sure, anyone can read a recipe or snap a photo, but understanding the intricacies of flavours, chemistry, and visual storytelling is where my expertise lies. I view each project through the lens of an artist and a scientist, ensuring every aspect—from colour and texture to composition and messaging—is carefully considered.

I simplify the content creation process for busy, overwhelmed brands by offering a comprehensive suite of services, including

• Food Photography & Styling
• Recipe Development
• Content Creation & Copywriting
• Social Media Strategy & Management

With these services, I alleviate the burden of social media and content creation from start to finish, allowing brands and business owners to focus on what they do best.

Qualifications:

Social Media Marketing Diploma
Internet Marketing Strategy for Business Diploma
Diet and Nutritional Advisor Diploma
Lomi Lomi Massage Diploma
MSc Chemistry
BSc Chemistry

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podcast episode