Chris Walker: The vocal attribution critic explains how companies should be doing attribution

Adobe Consulting Services / Attributa / Podcast Episodes

Chris Walker: The vocal attribution critic explains how companies should be doing attribution

Associated with

Chris Walker

2 min read

Chris Walker: The vocal attribution critic explains how companies should be doing attribution

You've seen him on LinkedIn, probably being critical of marketing attribution, but in this episode, Chris Walker expands on his often misunderstood critique of marketing attribution, funnel metrics and sales and marketing alignment. It's a can't miss episode and capstone of mini-series 2.

Other content from Attributa

Unlocking Marketing Metrics: Build a Reporting System that Works

Future Event

Unlocking Marketing Metrics: Build a Reporting System that Works

Master Marketo Measure with Confidence

Course

Master Marketo Measure with Confidence

Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa

Podcast Episode

Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa

From CDP to Attribution: CaliberMind's CEO on how market need drove product

Podcast Episode

From CDP to Attribution: CaliberMind's CEO on how market need drove product

Explore more in Adobe Consulting Services

Unlocking Marketing Metrics: Build a Reporting System that Works

Future Event

Unlocking Marketing Metrics: Build a Reporting System that Works

Adobe Express for Box: Bringing Together Creativity and Collaboration in the Cloud

Article

Adobe Express for Box: Bringing Together Creativity and Collaboration in the Cloud

Behind the Scenes: How Paramount+ used Adobe Firefly generative AI in a social media campaign for the movie IF

Article

Behind the Scenes: How Paramount+ used Adobe Firefly generative AI in a social media campaign for the movie IF

Thomas Dubois proves you can build a career out of passion projects

Article

Thomas Dubois proves you can build a career out of passion projects

Featured by Attributa

Creating a Marketing Reporting Cadence

Article

Creating a Marketing Reporting Cadence