In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-Founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and drive their third-party strategies.