Tune in as Allison McGuire, VP of Marketing at Paper Mart, and Christy Parrish, Retail Expert at Cordial, take you through a 30-minute workshop designed to help retail marketing leaders transform seasonal wins into year-round revenue. In this session, you'll discover immediate actions your team can take to retain one-time shoppers, explore frameworks for creating consistent revenue beyond peak seasons, and learn how to leverage this year's BFCM customer data to shape next year's strategy.