In today's digital landscape, Customer Data Platforms (CDPs) have become mission-critical tools for retail and marketing executives looking to stay competitive. In 2025, the ability to unify customer data, activate real-time personalization, and comply with tightening privacy regulations isn't a luxury-it's a strategic necessity. Whether you're overseeing multi-brand operations or driving digital transformation in retail, the right CDP can unlock scalable growth and deeper customer loyalty.