The Institute of Electronics and Electrical Engineers built an AI-Led content strategy using MarketMuse.

No stranger to large-scale content production, IEEE has been in the content creation game for nearly 60 years - since the organization's inception in 1963. A strategy that once centered around volumes on a shelf, tangible items that came at a premium, had already come a long way with the onset of the internet age and the democratization of content.

The content team wanted to set up an AI-centered machine that would reduce manual processes, speed up content brief creation and content approvals, and improve search rankings.