What Customer Obsession Is (And What It Isn't) with Jill Rowley
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Posted Oct 17, 2024 8 min read
What Customer Obsession Is (And What It Isn't) with Jill Rowley

Every B2B company wants to be customer-obsessed. But is that a good thing? According to Jill Rowley, it might not be if you're using the wrong definition of the phrase.

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