Your team's ready to kick off the next marketing campaign. You need an original idea, a great strategy and, most importantly, a marketing team that's set up for success. Understanding the role everyone on the project plays can help your team function like a well-oiled machine. To better understand how teams collaborate, we talked with thousands of marketing and design professionals in the US. Today, we want to share what we learned. In this first post of our series on Effective Collaboration, we'll begin looking at marketing personas to identify their pain points and find solutions to make working together easier for everyone on your team.