When it comes to looking at tools for an organization, customers want to know the answer to one key question: Will this product add value?

Demonstrating the value of your product to your prospect makes all the difference between sealing the deal and losing out on a prospect. How can you be sure your demo is more than just a deal stage and is instead the driving force towards more revenue?

Panelists Jonathan Friedman, CEO & Co-Founder @ Demostack, Michael Sindicich, GM @ TripActions, and Justin McManus, VP Solutions Engineering @ mParticle took us on a deep dive .