Marketers and event attendees alike love conferences and tradeshows, and for good reason. Having so many like-minded people in the same space creates opportunities for connection and knowledge sharing things all buyers (and sellers) crave these days.
But with how pricey these third-party event investments can be, it's critical to prioritize and select the right ones. It's also important to make sure the third-party events you invest in align with your greater event strategy and will contribute to your event-led growth.