Associated with
Clare McKinley
Posted Aug 10, 2023
•
3 min read
Scout: Programmatic Ads at the Movies, CTV Transparency, and More
Sometimes, Generative AI can feel a bit like magic. But while AI is an exciting opportunity for the industry, some prominent agency leaders say they're seeing a lot of hesitance from clients who are hypersensitive to GenAI's risks and want to know for themselves just how that magic trick works.
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