Playbook: The 90-Day Guide to Better Analytics
Posted Jul 5, 2023 4 min read
Playbook: The 90-Day Guide to Better Analytics

While cautiously approaching goals isn't conducive to looking like a hero, it can save you a bruised ego and burned equity with the C-Suite. No one likes walking back a commitment because they don't know how to get to the numbers to prove their work had a tangible impact.Our best advice to any new CMO is to take a breath and take the time to figure out the metrics in place today before signing your team up for outcomes that they can't measure.

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