Let's face it - we may never get back to the way things were before 2020. The new world is one of a Hybrid Seller, which leverages the best of both worlds with remote and in-person selling. In both worlds buyers and consumers alike expect a true user experience, but where does personalization fit in this world?

MSP's Richard Sgro sat down with Christopher Garza, VP of Sales & Marketing Solutions at Dun & Bradstreet, to talk about personalizing and stylizing the buying process from the very beginning. How can you customize the consumer experience as a hybrid seller?

DISCUSSION TOPICS
What are the biggest trends and changes in digital buying, remote work, and customer preferences?
How are trends and changes altering how B2B buyers purchase products?
Tactical ways customize and stylize the buying experience, from rethinking your ICP to mining through the data you already have.