To make this more interesting, let's use Joe the Salesman to tell our story.

Joe has been using his Youtube demo video for the past two years. The video has a few thousand views - besides that, he's not sure how to measure how effective it is at converting prospects into leads, but he's not too worried. He knows the demo is important, but he considers himself the "maker-or-breaker" of a deal - so the demo video is left on the back burner. This is how Joe's experience could be infinitely better with CONSENSUS