We know the tech industry isn't looking very rosy these days with layoffs. It does feel chaotic, but that's because the biggest companies like Meta, Google, Amazon and X (again) have been doing the layoffs. It's like a viral post exploding across social media. When it spreads, it's impossible to ignore.
But rest assured, it's not the end times for the tech industry - and that includes jobs in partner marketing. In a CNBC article, Bert Bean, the CEO of Insight Global, one of the largest IT staffing firms in the U.S explains that the big companies who over hired during the pandemic are now level-setting. This was confirmed by Mark Zuckerberg, who has admitted that Meta did hire too fast during 2020-2021.
Where does this leave jobs in the partner marketing space? Pretty positive, according to Zippia, a career website. They found that partner marketing manager jobs are expected to grow 10 per cent from now to 2028.