The retail industry has evolved tremendously in the last few years, with brands incorporating more channels to be closer to their customers. However, to truly provide shoppers with a seamless and personalized experience, retail brands need an omnichannel retail software in their martech stack.

Why? An Omnichannel retail software connects all the offline and online channels like physical stores, mobile apps, social media platforms, and websites to offer customers a smooth shopping experience. It unifies customer data from various sources into a single platform, gives retailers the ability to have real-time access to customer data, and helps them personalize experience across all channels.

In this blog, we'll dig deeper into what omnichannel in retail is, why it is essential, and how omnichannel retail software can play a role in it.