Social media isn't just a job for social media managers anymore-it's a critical marketing channel that drives brand awareness, community, and conversions.  New research shows 60% of Gen X, Millennials, and Gen Z research brands on social media before buying, and that number is rising. Yet 48% of marketing leaders still juggle 2-3 tools to manage social media.  Join us on January 30 as social media experts Megan Menesale and Amanda Schifino reveal: The role social media plays in building a powerful digital brand presence  How multi-location marketers can empower local teams efficiently Real-world success: How Desjardins Insurance agents successfully engage local audiences via social media  After the keynote, attend one of our expert-led breakouts to hone in on an area of interest.  Register now to reserve your spot.   Can't make it live? No problem! We'll send you the recording.   Who should attend: This session goes beyond social media managers-it's designed for every digital marketer who wants to enhance their brand's digital presence and connect with local audiences effectively