A good question is the salesperson's single most powerful tool, one that can be powerfully used in every stage of the sales process, from making appointments to closing the sale to following up afterwards.

Yet most salespeople are ill-equipped to use this powerful tool effectively. As a result, they find themselves dealing with "price" issues, and wondering why the customer seemed apathetic to the product.

Mastering the art of asking better sales questions is one of the skills that characterizes the best salespeople.

In this session, you'll gain an understanding of the impact of a good question, acquire a process for creating better sales questions, and develop some criteria for improving your own questions.