Intercom's Elizabeth McGuane on crafting a content strategy
Associated with
Des Traynor Des Traynor
Elizabeth McGuane Elizabeth McGuane
Posted Jul 30, 2020 22 min read
Intercom's Elizabeth McGuane on crafting a content strategy

Elizabeth McGuane, Intercom's content strategist, discusses bots, the future of conversational interfaces, and how language and tone impacts your product.