As a follow-up to Forrester's Mobile Engagement Automation Wave Q3 2020, please join report author and Forrester analyst Stephanie Liu, Acoustic Senior Director of Product Marketing Michael Trapani, and David Handling, Customer Experience Manager at STV Group, to discuss the ubiquity of mobile marketing, why mobile apps and SMS are a must-needed (but earned) marketing strategy, and the reasons marketers should view mobile not as a channel but as a key element of their business infrastructure. Attendees will leave the session with an understanding of the challenges and opportunities that mobile poses in a post-pandemic world and will learn about actionable tactics for quickly integrating mobile engagement initiatives into their marketing processes.