Associated with
9 min read
Nearbound Daily #575: Use This Simple Exercise To Understand Your Customer And Partner Better
Mark Kilens' book on People-First GTM is focused on what it means to be people-first rather than company-first across your company's complete GTM strategy. He shared an exercise I want to pass along.
More Ways to Read:
📓
Original Deep Dive
--
The full article for those who want to immerse themselves
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Crossbeam
Featured by Salesforce
