FACT: SaaS companies are experiencing a PLG explosion. But if you don't know your company's PLG readiness, it's impossible to see what PLG strategies will drive the most product ROI for your team.
So, what is PLG? A product-led growth (PLG) strategy is a tactic that focuses on your product as the main growth driver. In a PLG model, you drive growth, revenue, and higher product usage by constantly enhancing your product.