Associated with
Janet Choi
Posted Nov 12, 2021
•
2 min read
3C Podcast Episode: The long vs. short game in content marketing with Janet Choi, Head of Content at Clearbit
Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging.
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