What is Double Opt-In and should you care?
Posted Jan 9, 2022 3 min read
What is Double Opt-In and should you care?

Email communications is not much different from other ways we communicate: people will only listen if they are interested in your topic. The best way to ensure that you have an engaged audience (and to avoid issues with the CAN-SPAM act, is to follow the Double Opt-In loop. Here's how this works:

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