How to Wake Up Your E-mail Base after the Crisis
8 min read
How to Wake Up Your E-mail Base after the Crisis

As we discussed during our 4th Actito Workout animated with Octelio, the number of inactive emailing subscribers is often significant. Sometimes half the members of an email database may not have opened or clicked on your emails for more than six months. This inactivity may have increased even more during the period of confinement and break from your activities.

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