Driving site engagement can be a challenge for many brands. You will need to track site engagement over a series of metrics to determine the health of your website. However, too many metrics can bog down your view into performance and too few metrics won't provide the full picture.

For teams who are more advanced in their site engagement strategies and analyses, look to these four metrics that shine further light on your site's health. The metrics below will gather insights into not only how many customers are coming and converting, but also why they're staying and why they're leaving.