Messaging and positioning for 2020: the customer journey as a continuum
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Div Manickam Div Manickam
Posted Mar 3, 2020 6 min read
Messaging and positioning for 2020: the customer journey as a continuum

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don't.

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