Sweden is a key player in Scandinavian media, with regional media conglomerates Bonnier and Modern Times Group (MTG) headquartered there. It was also the first country to introduce press freedom laws in 1766.

The country's media system is based on public service broadcasters' dominance and high newspaper penetration. While press circulation figures remain among the highest in the world, overall consumption of broadcast media has fallen marginally over the last five years.