Persuading a customer to buy your product is one thing, but convincing them to remain loyal to your business is another.

Customers stop using certain solutions for a variety of reasons. Whether they switched to a competitor or they don't have enough room in their budget, when a customer stops buying your solution, that loss of business contributes to your churn rate.

Regularly measuring your business' churn rate is important; however, it's even more essential to gather insights from the results. Your churn speaks directly to your customer satisfaction rates.

Once you have your churn rate measured, don't just let it sit there. Use it to analyze the details of your sales process and take action to make it more pleasing for your customers. After all, without them, you don't have a business.