Associated with
Hope Lowdermilk
Posted Jun 3, 2022
•
4 min read
Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting
The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Basis
Featured by Keap
